Sell-Side Readiness
Clarify the equity story, tighten materials, and eliminate avoidable friction before a formal process begins.
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Confidential by default No conflicts of interest Founder-aligned incentives Institutional quality
What We Do
Four ways we make companies harder to discount.
Every engagement is built around the specific areas sophisticated buyers evaluate first.
Strategic Growth Advisory
Grow with cleaner positioning, sharper operating narratives, and stronger decision quality at every stage.
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Buyer-Side Support
Pressure-test acquisition logic, strategic fit, and value creation assumptions before resources are committed.
Learn more Founder Transaction Counsel
Independent commercial judgment on timing, leverage, negotiation posture, and process discipline.
Learn moreWhy Founders Choose Us
"The firms taken seriously in M&A are usually the ones prepared long before the process begins."
Our work improves how a company appears to sophisticated buyers: clearer strategy, cleaner information, more defensible value, and stronger executive control over the process.
Our Process
From diagnosis to done deal.
A structured, four-phase advisory process that brings institutional rigor without the consulting overhead.
01
Diagnose
We assess strategic position, operating credibility, owner intent, and transaction constraints.
02
Sharpen
We refine the market narrative, buyer logic, and value drivers that define how your company is read.
03
Prepare
We tighten documentation, internal alignment, and diligence readiness for pressure-tested scrutiny.
04
Execute
We support key decisions with a structured commercial lens throughout critical transaction phases.
What We Focus On
Explain why the company matters in a way strategic buyers understand quickly.
Prepare diligence-sensitive areas before they become valuation pressure.
Build a cleaner bridge between day-to-day operations and transaction storytelling.
Give founders a tighter decision framework when stakes rise.
Results
What founders say after working with us.
"The guide gave us a framework that would have taken years to develop internally. We identified three critical gaps in our diligence readiness within the first week."
Series B Founder
SaaS, $12M ARR
"Working with Jade helped us see our company through a buyer's eyes. The positioning work alone changed how we approach every investor conversation."
CEO & Co-Founder
Professional Services, $8M Revenue
"We went from scattered preparation to a structured process in under 60 days. The transaction closed faster and cleaner than anyone expected."
Exiting Founder
E-Commerce, Acquired 2024
Ready to Start?
Don't wait for the process to expose what preparation would have fixed.
Flagship Product
The Complete Guide to Company Building & Sale
Everything we've learned advising founders, distilled into one comprehensive playbook. 24 chapters. 12 worksheets. The same frameworks used in real advisory mandates.
Part I Building a Company Worth Acquiring
- Structuring the business for transferability from day one
- Designing reporting rhythms that build buyer confidence
- Leadership clarity and operational independence
- Revenue quality, customer concentration, and defensibility
Part II Preparing for the Sale Process
- Timing the market and reading buyer intent signals
- Building a diligence-ready data room
- Financial narrative and valuation driver mapping
- Identifying and resolving deal-breakers early
Part III Executing the Transaction
- Negotiation posture and leverage dynamics
- Managing multiple bidders and competitive tension
- Legal structure, earn-outs, and closing mechanics
- Post-close transition and founder exit planning
One-Time Investment
$999
Instant access. No subscription.
24 in-depth chapters
Chapters
12 actionable templates
Worksheets
Diligence, readiness & exit prep
Checklists
Instant digital download
Format
Secure checkout via Stripe
Perfect For
- Founders planning to sell in 2–5 years
- Operators building for acquirer readiness
- First-time sellers who want a clear framework
Get In Touch
Every great exit starts with a conversation.
Tell us about your situation. We'll respond within one business day with an honest assessment of how we can help.
Direct Email
100% Confidential
All inquiries are treated as strictly private.
No Obligation
Exploratory calls are always free.